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I don’t know about you, but I want to make the best use of my time. Unfortunately, I sometimes struggle with procrastination. Today, Brian Tracy is releasing the third edition of Eat That Frog. The book is all about overcoming procrastination. As part of the launch team for the release of the book, I have the privilege of sharing part of the book with you today. I have absolutely enjoyed this book!
Don’t wait another minute, read Brian’s thoughts below:
The following post is an excerpt from chapter 4 of Eat That Frog.
A word about frogs… It has been said that if the first thing you do each morning is to eat a live frog, you can go through the day with the satisfaction of knowing that that is probably the worst thing that is going to happen to you all day long. Your “frog” is your biggest, most important task, the one you are most likely to procrastinate on if you don’t do something about it. It is also the one task that can have the greatest positive impact on your life and results at the moment.
In your work, having a clear idea of what is really important to you in the long term makes it much easier for you to make better decisions about your priorities in the short term.
By definition, something that is important has long-term potential consequences. Something that is unimportant has few or no long-term potential consequences. Before starting on anything, you should always ask yourself, “What are the potential consequences of doing or not doing this task?”
The clearer you are about your future intentions, the greater influence that clarity will have on what you do in the moment. With a clear long-term vision, you are much more capable of evaluating an activity in the present to ensure that it is consistent with where you truly want to end up.
Successful people are those who are willing to delay gratification and make sacrifices in the short term so that they can enjoy far greater rewards in the long term. Unsuccessful people, on the other hand, think more about short-term pleasure and immediate gratification while giving little thought to the long-term future.
Denis Waitley, a motivational speaker, says, “Losers try to escape from their fears and drudgery with activities that are tension-relieving. Winners are motivated by their desires toward activities that are goal-achieving.”
For example, coming into work earlier, reading regularly in your field, taking courses to improve your skills, and focusing on high-value tasks in your work will all combine to have an enormous positive impact on your future. On the other hand, coming into work at the last moment, reading the newspaper, drinking coffee, and socializing with your coworkers may seem fun and enjoyable in the short term but inevitably leads to lack of promotion, underachievement, and frustration in the long term.
If a task or activity has large potential positive consequences, make it a top priority and get started on it immediately. If something can have large potential negative consequences if it is not done quickly and well, that becomes a top priority as well. Whatever your frog is, resolve to gulp it down first thing.
Motivation requires motive. The greater the potential positive impact that an action or behavior of yours can have on your life, once you define it clearly, the more motivated you will be to overcome procrastination and get it done quickly.
Keep yourself focused and forward moving by continually starting and completing those tasks that can make a major difference to your company and to your future.
The time is going to pass anyway. The only question is how you use it and where you are going to end up at the end of the weeks and months that pass. And where you end up is largely a matter of the amount of consideration you give to the likely consequences of your actions in the short term.
Thinking continually about the potential consequences of your choices, decisions, and behaviors is one of the very best ways to determine your true priorities in your work and personal life.
Brian Tracy is one of the top business speakers in the world today. He has designed and presented seminars for more than 1,000 large companies and more than 10,000 small and medium sized enterprises in 75 countries on the subjects of Leadership, Management, Professional Selling, Business Model Reinvention, and Profit Improvement. He has addressed more than 5,000,000 people in more than 5,000 talks and presentations worldwide. He currently speaks to 250,000 people per year. His fast-moving, entertaining video-based training programs are taught in 38 countries.
Brian is a bestselling author. In addition to Eat That Frog, Brian has written more than 80 books that have been translated into 42 languages, including Kiss That Frog!, Find Your Balance Point, Goals!, Flight Plan, Maximum Achievement, No Excuses!, Advanced Selling Strategies, and How the Best Leaders Lead. He is happily married, with four children and five grandchildren. He is the president of Brian Tracy International and lives in Solana Beach, California. He can be reached at firstname.lastname@example.org.
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